Sales Call Introduction:
The other day I posted a sales position opening on a well-known job site. A few days later a sales rep from that company called me. This is how the call went:
Me: “Thank you for calling SalesBuzz.com this is Michael, how can I help you?”
Now let’s stop the call right there. I’ve been doing this long enough to know that the real reason this person is calling is to see if I’m a new revenue source for him. In other words, since I just posted a job listing, he wants to establish a “relationship” so any future job postings I do, he will get credit. At least that was my impression from the instant analysis that I did (don’t think for a minute that your prospects aren’t “analyzing” you on the spot either)
Here’s the problem…
The salesperson is only calling to see if I can help him. And that message came through loud and clear. Even though all he said was “I’m just calling to introduce myself as your new account manager”.
So my “tone” turned on a dime the second I realized it wasn’t an inbound lead AND the fact that he was calling to see how I could help him. Again, at least that was my impression.
The gentleman was quickly blown off the call. And the email he sent with his contact info was deleted a second after I received it. What do you want to bet it happens to you as well if you use that kind of opening line (“I’m calling to introduce myself as your new account manager”)?
Come on, Give the Guy a Break…
A break? You think I’m being too harsh. How about this…
What would it have been like if his opening line was this instead:
Now who in their right mind would blow that call off?
CSS: Chief Sales Scientist
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