1. November 2010 06:46
Should inside sales reps ask this question:
"Have I caught you at a good time?" or "Is now a good time?" when the contact first picks up the phone?
This was a recent question on a LinkedIn sales group. I was quite surprised at some of the answers / responses given by other sales reps / experts.
Here's the correct answer if you want to be successful when cold calling:
The answer is "No, you shouldn't ask if this is a good time (or any version of that) when the contact first picks up the phone."
Why you shouldn't ask this question when the prospect first picks up the phone...
Because you haven't given the prospect a "reason
" to give you their time of day yet!
What should be done for optimal results is to have an opening value statement
that first piques the prospects interest
and makes them want to know more
, followed by..."And if I caught you at a good time, I'd like to ask you just a few quick questions to see if what I have in mind may be of some help to you, would that be OK?"
If the sales rep did the proper pre-call planning research
and is calling on the right contact
, and has the proper opening value statement
, the above "closing" is all they will need to get their foot in the door and advance the sales call to the next level.
The problem is however
that these two areas (pre-call planning and proper opening value statements) are were most inside sales people who aren't hitting quota fail in because they were never shown how to properly do this.
If you are one of those who need help in this area, you might find an affordable solution to your problem here
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