Inside Sales Buzz Blog

Inside Sales, Scripts & Cold Call Techniques from Michael Pedone

Sales Tips for Making Quota

by MichaelPedone 24. September 2012 16:01

"Other than improving what I say, when I say it etc, what else can I do to improve my chances of hitting my sales quota?"

Answer:

Here are a few things that have helped me personally:

1) Have your quota number where you can constantly see it during work hours.

My two favorite places are a white board in my office. I actually have a section in the top right corner of the white board marked off with the sales number I need / want to hit along with the deals that were closed that month underneath it. And if you use a CRM like SalesForce, you can add a dashboard that has a gauge with a needle that moves from left to right (with left being ZERO and right being your target number) I LOVE the dashboard as it constantly gives me a visual of what I need to focus on… doing the proper steps necessary of hitting that number! I cannot tell you how important it is to constantly have a visual add that keeps you focused on why you are working each day. Salespeople tend to have very short attention spans and we are famous at times for doing non-productive activities (but doing our best to look busy while doing them) Always seeing your number will help you focus on the task at hand.

2) The Countdown!

Having your target sales number highly visible is a great tool to help you stay focused but sometimes it could look like a big mountain to climb and zap some of your motivation... So to keep engines running high, right next to my monthly sales goal number, I have a countdown number. Every time a new deal is closed/won, I subtract it so the number gets smaller with each new deal. As the riddle goes “How do you eat an elephant?” One bite at a time! But seeing your total number and watching your new number get smaller with each new deal, not only do you stay focused, but you want to go hunt that next deal to make the number even smaller. If you have a Dashboard in your CRM, you’ll want it set up with three columns… One for the Gauge, one for the Number to go (Countdown) and a third for…

3) The HOT LIST

This is where you keep your hot pipeline deals that are supposed to close during the month (I’ll even put a date of the next follow-up call next to the Prospect’s Name on the white board) this is an excellent tool because you can at a glance look at it and if its light, you know you’ve got some work to do and you know exactly where to start!

When all three of these simple methods are put to use, it can be a great advantage in helping you hit your sales numbers.

Sometimes it really is just the little things that give you that competitive edge needed to push you across the finish line.

Michael Pedone
CSS: Chief Sales Scientist
SalesBuzz.com (A 2011 Sales Training Company Watch List Award Winner!)
888-264-0562 ext. 1
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Categories: Sales Goals

How Many Sales Calls Should I Make Per Day?

by MichaelPedone 15. November 2011 02:30

Sales Question:

"How Many Sales Calls Should I Make Per Day?"

ANSWER:

Depends on what your goals are…

If you want to do just enough to keep your job, make as a little as you can get away with.

If you want to make or even break your sales goals, 60 sales calls per day (including callbacks from prospects) and or 3 hours of talk time (to prospects, not your mom) has been the best winning formula I've found to help me outsell my co-workers and outwork my competition.

WHY 100 DIALS PER DAY IS BAD

If you are making 100 dials a day, that's too many because it means you aren't having any meaningful conversations with prospects. If you were having meaningful conversations, you wouldn't have time for 100 dials a day.

And if you aren't having meaningful conversations, that tells me your entire sales strategy is off. And it's costing you commissions and your organization revenue.

Sure, 100 dials a day may have worked when there was enough low-hanging fruit, but that isn't the way it is now nor is it predicted to be that way again anytime in the near future. "Pitching" is out - "Engagement" is in.

WHY LOW CALL VOLUME ISN'T THE ANSWER EITHER

20-30 calls per day is too little (unless you're breaking the 3 hour talk time mark) because it means you are probably spending more time "researching" then you are selling - which means your sales process and time management skills are in need of an upgrade from what you've been taught. Remember, times are different.

Doing something over and over again that no longer works just because it "used to work" isn't a smart growth (nor survival) strategy.

It's time for some fresh ideas / approach that will help you be more productive (ie. make more sales)

WHAT'S MORE IMPROTANT THEN "DIALS"

What's really most important is the time on the phone, not the dials.

If we aren't having meaningful conversations with prospects we aren't going to be making our numbers.

And if we aren't making our numbers, we can only blame the economy, leads and our competitors "better product / marketing / pricing" for so long.

Make the necessary adjustments and get back on track.

Michael Pedone
CSS: Chief Sales Scientist
SalesBuzz.com (A 2011 Sales Training Company Watch List Award Winner!)


Categories: Cold Calling

That New Sales Tip Isn’t Working… Here’s Why

by MichaelPedone 11. July 2011 17:09

Most sales people are constantly on the hunt for new ways to shorten their sales cycle and cut out the pain of rejection while closing more deals in order to make quota and take home a fatter paycheck. And with resources like LinkedIn, it’s easier than ever to get “free sales advice” and try new tips and techniques.

Often times these “new techniques” fizzle out fast and so the hunt is on for the next great magic bullet.

As a participator of about 50 LinkedIn groups that are mostly related to sales, I can easily share what I see as the most common mistake made by those giving and those receiving sales tips and why they ultimately fail – and what to do about it.

Top Reason Why (Most) Sales Tips Fail to Produce Long Term Benefits

The Sales Tip / Technique offered is Reactive and Not Proactive. You don’t have to look hard in LinkedIn to find someone offering advice on how to “overcome” sales objections, get past gatekeepers, get voicemails returned etc.

Getting rejected by gatekeepers or not having your voicemails returned or having a prospect tell you that they need to “think about it” isn’t the problemit’s the symptom.

What you are saying prior to the objection / rejection being received, how you are saying what you’ve said and more importantly why you are saying it is causing the reaction you are getting.

Trying to use tactics to “overcome” these obstacles just means you will continually have this battle on just about every call you make… over and over again, because you keep causing the reaction (cause and effect theory, anyone?) That’s exhausting. It’s also a commission stealer.

Good News… It Doesn’t Have to Be That Way

For a sales technique to work consistently, it has to be part of a larger plan. It has to be part of the overall solution to what’s causing the real problem to begin with. Once we start selling in a proactive manner we:

  1. Eliminate unnecessary stress / anxiety (for us and our prospects)
  2. Maintain control of the sales call a lot easier.
  3. Produce better results.

In order to sell in a proactive style, you’ll need to be open to learning a new approach.

One that follows a strategic process that is also flexible enough to adapt to each new prospect while allowing the salesperson to still be able to interject their own unique personality.

Learning this type of sales process requires “change”. Most people (not just sales people) don’t like change. Fewer people like to pay for change. Some of us learn the hard way while others learn from those who’ve already “cut down the forest”.

Whatever your preferred method of learning is, before you take any new sales advice and try it out on a live prospect, ask yourself:

“Is this a reactive or proactive” technique?

If it’s reactive, you may be better off leaving it where you found it.

Sincerely,

Michael Pedone 
Chief Sales Scientist
(888) 264-0562 Ext. 1


Categories: General

Using LinkedIn Groups to Help Make Sales Quota

by MichaelPedone 5. October 2010 02:50

Last week we discussed how to kick-start your sales by getting back to basics and doing the one thing that would build your pipeline fast.

Today I want to share with you one activity you should be doing in the afternoon to not only attract inbound leads but will also give you the needed mental break sales people need from outbound dialing. And oh yea, it’s a great way to help you to consistently make your sales quota.

Enter: LinkedIn Groups

Assuming you are already familiar with the SALES 2.0 World of tools such as Twitter and LinkedIn and your LinkedIn profile is up to date, the next step is to join specific “groups”.

LinkedIn Groups
are a great way to not only get sales advice from other peers (there are numerous sales groups you can join such as: Inside Sales Buzz, Sales Gravy, Inside Sales Experts and Sales 2.0 to name a few) but there are other “niche” groups that are stocked full with your targeted prospects.

For example...

Let’s say you sell Law Practice Software (CRM for Attorney’s)

How would you like to be part of a group that has 2,350 active members who practice law and could use your products / services? That’s what you would get if you joined the Solo Attorney Practitioner's Forum LinkedIn Group.

But what if your targeted audience is even a little more specific than just “attorney’s”… maybe you only help Environmental Attorney’s… Would a group of 1,143 members in a group specific to Environmental Law be helpful? Then join the Environmental Attorneys Group.

Starting to get the picture? There are groups for just about every niche.

And when you are a member of these groups, taking a few minutes every afternoon to view the chatter (discussions) going on, you may find a few opportunities to jump into the conversation and help out. Which allows you to get on your targeted audiences "radar". And as your online reputation builds, so will your pipeline.

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About the Author

Michael Pedone, founder and CEO of Live Online Sales Training Company SalesBuzz.com
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