4-Week BDR Sales Training Program!

One-hour Per Week for 4-Weeks

Week #1

Your New Opening Value Statement

Learn what to say after “Hello, my name is…” In this online sales course, you will learn how to custom create an opening value statement that piques interest and lowers resistance in the first 30-seconds of a cold call.


  • How to Pique a Prospects Interest in the First Few Seconds of a Sales Call
  • Eliminate “No, Thanks”, “Not Interested” / “We’re All Set” Responses
  • Includes word-for-word sales script templates/examples for Cold and Warm Calls
  • Comprehension Exam
  • 50-Minute Class (Approximately)

Week #2

Gatekeepers, Voicemails & Email

In this sales course, you will learn how to avoid being rejected by gatekeepers and how to leave voicemails that get prospects to call you back.


  • Avoid Getting Rejected by Gatekeepers
  • Increase Voicemail Call Backs
  • Includes word-for-word sales script templates/examples for
    • Gatekeepers
    • Voicemails
    • Email
  • Comprehension Exam
  • 50-Minute Class (Approximately)

Week #3

Engagement Questions

This sales course will show your team how to uncover a problem your prospect doesn’t know that they have.


  • How to Get Your Prospect to Open Up
  • Get Prospects to Recognize Existing Problems/Challenges
  • Uncover a Prospects Hot Button (Buying Motives)
  • Create Urgency for a Solution
  • Includes word-for-word sales script templates/examples for
    • Engagement questions
    • Opportunity size questions
    • Finding pain points/hot buttons
    • Comprehension Exam
  • 50-Minute Class (Approximately)
Cold Calling Course #4: Engagement Questions

Week #4


In this sales course, we will discuss the three phases of qualifying, how to uncover your prospect’s purchasing process, and how to reduce stall objections.


  • Identify the Real Decision Maker(s)
  • What to do (and NOT do) If You Aren’t Speaking With the Real Decision Maker
  • How to Qualify Your Prospect on Price / Affordability
  • Includes word-for-word sales script templates/examples for:
    • Identify your prospect’s real decision-making role
    • Time Frame
    • Price (no more surprise “not in the budget” objections!)
  • Comprehension Exam
  • 50-Minute Class (Approximately)

Get the Skills to Call With ConfidenceToday!
(Training for Teams & Individuals)

Stellar Testimonials

Over 4,000 happy clients have achieved tangible results.

“Michael Pedone is one of the few sales trainers that actually knows what he’s talking about. Take his course. It’s money in the bank.”


Jeffrey Gitomer
Sales Author, Little Red Book of Selling

“Michael’s program is a perfect solution for any sales organization that primarily sell over the phone.”


Russel Durrant
Vice President of Sales, Prophix Software

“This is by far the best cold calling sales training course I have ever taken. My reps love it and live by its teachings.”


Vince Miceli
Director of Sales

Take the Next Step Now