B2B Sales Blog
Back to Blog Index

Getting Call Backs from Unresponsive Prospects

USING EMAIL TO GET A COLD PROSPECT TO RESPOND

Let’s say you have in your pipeline a prospect who has gone unresponsive… time to fish or cut bait, right?

So you craft an email such as this:

SUBJECT LINE: Opportunity Closed

Hi PROSPECT,

Sorry you haven’t been able to get back to us regarding (Solution to a previously discovered pain). Your “open opportunity” record was closed as to not take up any more of your time. If there is anything else we can do to help you avoid/eliminate/reduce (Mention Pain), please let me know.

PS… For your troubles, please accept my gift to you… On-demand access to our (Something of Value / Interest to Your Prospect) Webinar.

This one webinar has been directly responsible for helping (Mention Benefits Your Target Audience / Vertical Wants and Would Get From Webinar) by following its step-by-step process.

Simply click the link below, register and use the coupon code to remove the access fee. It’s that simple!

Again, if I can be of any further help, please let me know.

Sincerely,
Joe Sales Pro
Company
(888) 888-8888

Notice what’s missing in the email?

Is this a “technique” or a “tactic”? I’m not big on tactics. I much prefer solid sales techniques…

BTW… This “strategy” to get a response is as old as time. But should it be used in the sales world?

Here’s WHY I’m OK with this Strategy / Technique…
  1. Prospects (as are salespeople) are super busy. It doesn’t help either party to be bogged down by something that will never turn into anything. If the prospect truly isn’t interested, you now have your final answer and both parties can move on.
  2. If the prospect is interested, they will stop putting you off and at least respond to let you know what their situation is. You can then proceed from there. This is a win/win for both parties.

– Michael Pedone

Michael Pedone is a straight commissioned salesperson with 20+ years of experience selling by phone.

He is the CEO/FOUNDER of SalesBuzz.com – an online sales training company that shows inside sales teams how to eliminate call reluctance and close more sales.