“I took your voicemail strategies webinar and it helped increase my callbacks, but what should I do with the leads that don’t call me back after I leave a voicemail? Should I try them again? And if so, what do I say if I get their voicemail a second time?”
Start with breaking down all the possible reasons why you didn’t get a call back after the first message:
- They truly have no need for what you offer;
- There’s interest but it’s low priority OR the prospect simply got busy (or was on vacation etc);
- Your first voicemail message didn’t hit the hot buttons.
If your first time voicemail message has been working to a degree that you are happy with, your message isn’t the problem. Don’t change what’s working for the majority of your leads.
If you aren’t getting any callbacks at all, you need to record your own voicemails (call your own phone and leave a message if you have to) and identify if your message and/or your tone need work.
If you’re confident in your voicemail message, you must realize that not every prospect is an opportunity. Part of sales is identifying where opportunities exist.
I’ve found that using a “three strikes and you’re out” rule helps me avoid chasing prospects that don’t want to be caught while making sure I also don’t become a pest.
Therefore, my process is to leave a first time voicemail message, followed by an email and a LinkedIn connection request. Three touches right off the bat.
If I don’t hear back, I’ll make a second attempt.
WHEN I make the second attempt depends on a few factors, but it’s usually within 24 to 48 hours of the first attempt, and sooner if it was a warm lead.
My second attempt message is going to be the same as my first attempt with only a slight difference.
My 2nd Voicemail Message Script
When leaving my second voicemail message, I’ll start with:
“(PROSPECTS NAME), Michael Pedone with SalesBuzz.com. I left you a voicemail message the other day regarding (and now repeat your HOT BUTTON / WHAT’S IN IT FOR THEM message) and wanted to see if this is something we should discuss. I’ll be available till ___ AM / PM today and my number is 888-264-0562 Ext. 400. Again it’s Michael Pedone, SalesBuzz.com and my number is 888-264-0562 Ext. 400”
When I’m done leaving that voicemail message, I’ll immediately send an email with the subject line: Voicemail / Should we still discuss?
In the body of the email, the message starts with:
“Hi (Prospects Name);
I just left you a 2nd message regarding (repeat original HOT BUTTON / WHAT’S IN IT FOR THEM message). Is this something you would like to discuss before your next sales meeting?”
When I’m done leaving my second voicemail message and sending my second voicemail email, I’ll immediately schedule my 3rd attempt in my CRM, and then move on to my next lead.
Michael Pedone –
Michael Pedone is the CEO/FOUNDER of SalesBuzz.com. An online sales training company that shows inside sales teams how to: avoid being rejected by gatekeepers, leave voicemail messages that get callbacks and overcome tough pricing objections. Get pricing here to have Michael teach your sales team his techniques!