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When is the Best Time to Cold Call?

“When is the best time to cold call? I have had so many opinions and discussions with others suggesting the best times to cold call, however these do seem to regularly contradict each other. Please let me know your thoughts?”

SalesBuzz Answer:

If you want to be successful selling by phone and want to know when is the best time for making cold calls, unless you’re waking them up out of bed or stealing them away from their family dinnertime, start by worrying less about “when’s the best time” for your prospect and focus on when is the best time for you! When will YOU get the best results from your cold calling efforts?

What I’ve Found to Work Best

Try dividing your sales calls up between cold calls and follow up calls.
You want to separate your call list into two categories and focus your calls on one category at a time (it helps you get into a rhythm and keeps you focused).
Most sales people come in and start with their follow up calls first because they are “easier”. That strategy has a steep downside in my opinion.
Quick Question: which takes less energy: Cold calling or making calls to prospects you’ve already spoken with?
Cold calling, by far, takes more gusto and energy. Now… when do YOU have the most energy in a business day? Most of us would say from A.M. till Noon.
Follow up calls are easier and take less effort as there is usually some groundwork already completed.
You aren’t doing yourself or your prospects any favors if your energy level is down and you wait until the afternoon to start making your cold calls.

What if a followup call was scheduled during cold-calling time?

Let’s not over complicate things. If you have a prospect that wants a follow up call and it’s during the time you have carved out for making cold calls, your prospect requesting the follow up call takes precedence.
But unless you have a SCHEDULED / CONFIRMED follow up call in the morning, I recommend doing your cold calls FIRST (Morning till Noon, as an example) for the simple reason that it will take more energy on your part to make cold calls.
PS… This doesn’t mean you shouldn’t make cold calls in the late afternoon… I’m simply saying do the bulk of them when you have the most energy and you’ll get the best results back for your efforts.
Michael Pedone –
Michael Pedone is the CEO/FOUNDER of SalesBuzz.com. An online sales training company that shows inside sales teams how to: avoid being rejected by gatekeepers, leave voicemail messages that get callbacks and overcome tough pricing objections. Get pricing here to have Michael teach your sales team his techniques!

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