The Cold Call Opening Statement
What is the first thing you say when they pick up?
Today we are talking about how to create a cold outbound opening statement. What do you say when your prospect picks up the phone?
We are using a real-world example that was sent to us and showing you the good, the bad and the ugly and what you can do about it.
Michael Pedone is the founder of SalesBuzz.com – a turnkey online formal sales training program for inside sales teams.
Selling by Phone Doesn’t Have to Be Difficult
Online Sales Training Program from SalesBuzz.com
Give your sales team a repeatable talk track that builds real phone confidence — and helps them start better conversations, qualify faster, and close more deals by phone.
- Cold (and Warm) Call Openers – Learn how to grab attention and gain permission to continue the call
- Gatekeepers & Voicemail – Get past gatekeepers and leave voicemails that actually get callbacks
- Engagement Questions – Start conversations that lead to real sales discussions
- Qualifying – Ask the right questions to uncover opportunity size, authority, urgency and affordability
- Present, Handle Objections & Close – Deliver confident pitches and close without sounding pushy
- Follow-Up & Referrals – Stay top of mind and turn happy buyers into referral machines
- Time Management – Prioritize what actually moves the needle (without burning out)
- Goal Setting – Set smarter sales targets and stay accountable with a proven method
🛠️ How It Works
- Learn: Reps watch one on-demand lesson per week (about 60 minutes). Easy to fit into a normal sales schedule.
- Apply: Every module includes word-for-word talk tracks, real-call examples, and actionable tactics to use immediately.
- Track: Managers get dashboards, quizzes, and optional monthly coaching to reinforce progress and drive accountability.
Ready to get started?