Cold Calling: How to Create Your Opening Value Statement

Michael Pedone, Founder of inside sales training company,, breaks down how to create a winning opening value statement when cold calling. The video includes an example of a common poorly written sales script opener and gives examples of how to create a winning opening value statement.

– Michael Pedone

Michael Pedone teaches inside sales teams how to pick up the phone and close business. He is the CEO/FOUNDER of – An online sales training company.

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