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Sales Meetings: When is Best?

“When is the best time to have a regularly scheduled sales team meeting?”

Depends on what your definition of “team meeting” is as well as what are you attempting to accomplish with a sales meeting. One of the fastest ways to kill sales motivation is to have a pointless meeting that drains your inside sales teams energy and enthusiasm.

Sales Team Meetings Should Have Goals/Objectives

Best meetings I’ve been to are the ones where we are working on perfecting a specific sales skill. So rather than listen to the manager try and come up with a new way to say the same old thing they’ve already said in the past (multiple times), it was focused on skill building. Something we would actually benefit from. Immediately.


Having break-out sessions where inside sales reps had to role-play with their peers while being critiqued (in a positive, not critical way) is going to be far more effective at generating new business than will a typical sales meeting where the sales reps are being “talked to”. (Just make sure they are role-playing the right sales techniques… the last thing you want them to do is to reinforce bad sales practices)

One-On-One Sales Meetings

When it comes to reviewing one’s sales numbers, goals, short-comings, expectations and objectives, I feel one-on-one meetings are more respectful and produce better results. Salespeople need to have thick skin and deal with rejection but wise sales managers will know what conversations need to be held in private.
Hope this helps.
– Michael Pedone
Michael Pedone teaches inside sales teams how to pick up the phone and close business. He is the CEO/FOUNDER of SalesBuzz.com – An online sales training company.

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