Sales Objections

Sales objections typically happen in two places: at the beginning of a sales call (no thanks, not interested, we’re all set, we already have someone) and at the close (no need, costs too much, no budget, I need to check with my partner, no time)

Two Types of Sales Objections

There are two types of sales objections:

• False objections
• True objection

A “false objection” is a red herring. Meaning it’s not the real objection. Have you ever been given an objection that you handled expertly, and then the prospect returned and said, “Yeah, uh, I’m still not ready to buy – let me think it over”? If so, you were given a red herring and fell for it.

A “true objection” is something that is standing in the way of you closing the sale. True objections mean “solve this, and I’m in!”.

Learning how to identify what type of objection you have and what to do next is critical if you want to close more business, and in this webinar, you will learn steps to help you do just that.

How to Avoid Sales Objections

There are specific reasons these objections happen, and in most cases, they can be avoided if the sales persons have the skills, techniques, and knowledge. However, by following a strategic step-by-step sales process that asks the right questions at the right time, you can remove these sales objections before they happen.

How to Handle Sales Objections

When you learn to follow a strategic step-by-step sales process when selling over the phone, going for the close will be fun when you have learned how to handle any objections that may be preventing you from closing the sale.

Michael Pedone will show you what to do before using your company’s “approved rebuttal.”

PS… The free training for creating a winning opening value statement I mentioned in the video can be accessed here.

– Michael Pedone

Michael Pedone founded SalesBuzz.com: How to Sell By Phone Online Sales Training Course that Reduces Turnover, Increases Pipeline, and Shortens Sales Cycles.

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